A.C.S Clothing is a unique retail space that offers a combination of consignment, alterations, and custom-made clothing services. Its name, 'A.C.S,' stands for Affordable, Considered, and Strategic fashion services, which are the pillars the brand is built on. These core values are reflected in the diverse range of fashion options available. With its wide range of services and carefully curated offerings, A.C.S Clothing is dedicated to making fashion accessible and enjoyable for everyone.
Brand identity
2017
As the brand designer for A.C.S Clothing, I had the opportunity to shape the identity from its inception. The brand's aesthetic takes inspiration from the corporate fashion of the 1990s, as reflected in the design of the shop and studio space.
I was brought onto the project during its early stages, when the concept was just that, a concept. Throughout the development process, the business offerings evolved, expanding from a consignment shop to include alterations and custom-made clothing services. My role was to adapt to these changes and deliver a cohesive brand identity and guidelines that reflected the evolving business.
I worked with the client to develop the logo over time, after several changes to the brand name. I was then responsible for designing the shop window signage, labels for apparel, packaging for a scented room spray, consignment tags and stationary, as well as developing a social media aesthetic and guidelines for a cohesive digital presence.
Logo
Brand guidelines
Clothing tags
Linen spray label
Consignment cards
Stationary set
Signage
Social media aesthetic
